Located in the historic city of Bologna, BolognaFiere is one of Italy’s largest and most important exhibition and convention centres. Hosting hundreds of trade fairs, congresses and international exhibitions throughout the year, it serves as a major meeting place for industry, technology, culture and innovation.
Within the automotive and motorcycle world, BolognaFiere is best known as the long-standing home of EICMA, the International Motorcycle and Accessories Exhibition. Every autumn, manufacturers, suppliers, engineers, designers, journalists and enthusiasts from around the world gather here to unveil new motorcycles, technologies, components and mobility solutions, making BolognaFiere one of the industry’s most influential annual destinations.
In Brief
- The exhibition centre is located within Emilia-Romagna’s renowned Motor Valley. EICMA is one of the world’s oldest continuously operating motorcycle exhibitions.
- Major manufacturers frequently choose BolognaFiere for global motorcycle premieres.
History
Bologna has long occupied a strategic position at the crossroads of northern and central Italy, developing into one of Europe’s most important commercial and industrial centres. Reflecting the city’s growing international role, BolognaFiere was established during the twentieth century to provide a modern exhibition complex capable of hosting large-scale trade fairs and congresses.
Over the decades the venue expanded considerably, evolving into one of Italy’s leading exhibition districts. Continuous investment in exhibition halls, conference facilities and visitor infrastructure has enabled BolognaFiere to accommodate events attracting exhibitors and visitors from more than one hundred countries.
Today the complex hosts exhibitions covering sectors ranging from manufacturing and technology to publishing, cosmetics, agriculture, construction and mobility.
Architecture
BolognaFiere is a purpose-built exhibition complex designed to accommodate large international events with maximum flexibility. The site comprises multiple interconnected exhibition halls, outdoor display areas, conference centres and visitor services covering hundreds of thousands of square metres.
Its modular design allows organisers to create exhibitions ranging from specialist industry conferences to major international trade fairs featuring vehicle displays, live demonstrations and product launches. Modern logistics, generous loading facilities and excellent transport connections enable manufacturers to exhibit everything from motorcycles and supercars to heavy industrial equipment.
The venue continues to evolve through ongoing redevelopment projects aimed at improving sustainability, accessibility and visitor experience.
Few exhibition venues have had a greater influence on the global motorcycle industry than BolognaFiere.
Since the early twentieth century, the exhibition centre has hosted EICMA, one of the world’s oldest and most prestigious motorcycle exhibitions. Manufacturers use the event to unveil production motorcycles, prototype machines, electric mobility concepts, racing technologies, riding equipment and advanced components destined for global markets.
The exhibition attracts virtually every major motorcycle manufacturer alongside suppliers, engineering companies, racing organisations and technology firms. Product announcements made at BolognaFiere frequently shape industry trends for the coming year, influencing everything from design language and safety technologies to electrification and sustainable mobility.
Beyond motorcycles, BolognaFiere regularly welcomes automotive suppliers, engineering companies and mobility innovators, reinforcing its position as one of Europe’s principal meeting places for transportation industries.
Visitor Experience
Visitors to BolognaFiere experience one of Europe’s busiest exhibition environments. Spacious halls, extensive outdoor areas and modern conference facilities allow guests to explore product launches, technical demonstrations, educational seminars and business meetings within a single integrated venue.
During EICMA, the exhibition transforms into a celebration of global motorcycle culture. Visitors can discover new motorcycles, attend manufacturer presentations, meet riders and engineers, experience interactive exhibits and explore the latest developments in riding equipment, accessories and mobility technologies.
The surrounding city of Bologna further enriches the experience through its renowned cuisine, medieval architecture and close proximity to Italy’s celebrated Motor Valley.
Location
BolognaFiere is situated in the northern part of Bologna, one of Italy’s best-connected cities by road, rail and air. The exhibition centre lies only a short distance from the historic city centre and is easily accessible from Bologna Centrale railway station and Bologna Guglielmo Marconi Airport.
Its location within Emilia-Romagna places visitors at the heart of Italy’s celebrated Motor Valley, home to many of the world’s most prestigious automotive and motorcycle manufacturers.
Address
Viale della Fiera, 20
40127 Bologna
Italy
Website