With the special exhibition “Raceborn – 75 Years of Porsche Motorsport”, the Porsche Museum reflects on an important chapter of the company’s history until 17 January 2027. The exhibition explores the subject through six different perspectives. In addition, “Raceborn Kids” brings the key themes to life for children in a playful and engaging way.
Seventy-five years ago, Porsche embarked on a chapter that continues to shape the company’s identity to this day: motorsport. With the works-supported Porsche 356 SL, the sports car manufacturer achieved its first class victory at the 24 Hours of Le Mans on the international stage. This marked the beginning of a spanning circuits, rallies, hill climbs and endurance classics – in both factory and customer racing, the latter remaining a key pillar of Porsche Motorsport to this day. The Porsche Museum dedicates the special exhibition “Raceborn – 75 Years of Porsche Motorsport” to this journey. “Porsche is motorsport. And motorsport has made Porsche what we are today. We are dedicating a special exhibition to this legacy and our mission for the future, showcasing the full spectrum of this special part of our DNA,” says Achim Stejskal, Head of Porsche Heritage and Museum.
With this special exhibition, the Porsche Museum adopts a new design concept: a red ribbon runs through the museum’s architecture like a racetrack, making speed and dynamism tangible. It follows the lines and inclinations of the building and guides visitors through six thematic areas of the exhibition: racing classes, diversity, innovations, milestones, people and regulations. Each perspective sheds light on motorsport from a different angle. They demonstrate why regulations drive development rather than merely restricting it, and why customer racing has played a significant role for decades.
“In the exhibition, visitors encounter 75 years of Porsche Motorsport from ever-changing perspectives,” explains Tanja Schleicher, Curator at the Porsche Museum. “We deliberately move away from a linear timeline and present motorsport as an identity-defining mindset – something that inspires and connects people. The exhibits themselves become part of a wider context: technically, historically, but also sensorially and narratively.”
