Wheels and Waves

2025, and Wheels and Waves is 14 years old. More than 10 years confirming our belief that Wheels and Waves may have been a flamboyant utopia but never a fleeting one! A symbolic anniversary, of course, on which to proclaim that Wheels and Waves has worked with conviction towards the renaissance of custom culture around the world, and that today it is clearly one of this movement’s major showcases.

It is the expression of our contemporary vision of a lifestyle freely combining our favourite activities – biking, surfing, skating and diverse forms of artistic expression -, and an event which, from one year to the next, has continuously defined its unique identity, bringing together in its wake the most creative elements of these flagship disciplines.

We are both the instigators and fortunate witnesses of this creative explosion. And it is with an equally intense joy that we see this creativity continuing to flow. You need only observe in every corner of the world how movements are taking shape, aesthetics blending, skills re-emerging and practices reinventing themselves in order to be convinced.