The Spirit of Ecstasy: A Constant Presence since 1911
The Spirit of Ecstasy mascot has a unique place at the heart of Rolls-Royce. Her origins are the stuff of legend and myth as…
Category: Insight
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Exploring the interior concept of the Bugatti Tourbillon
Creating a concept that endures is the eternal test of any designer. For Bugatti, it’s a guiding principle that has shaped the brand for…
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From dream to reality: How Chassis 5.0 helped shape the legendary Veyron
A vehicle that could unleash unparalleled performance on the racetrack, and deliver a soothing drive to the opera in the evening. An unprecedented vehicle…
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Hero, rebel and creator: Porsche’s design identity in a nutshell
Under the direction of Michael Mauer, Volkswagen Group Design has worked with the design managers of the ten brands to sharpen the respective design…
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Aerospace industry-grade carbon fibre comes to supercars with McLaren ART carbon: a world first in lightweight supercar engineering
With more than four decades of experience in exploiting the benefits of carbon fibre as an enabler of light weight, high performance, and structural…
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Lateral dynamics in precision: the performance curve of the Audi RS 3
The Audi RS 3 is the most powerful model in its series and the gateway into the world of Audi Sport. With the upgrade…